The Way of the Living Idea is a tactical field manual for people working toward change in difficult places — where vision runs high, but support is limited.
Built for builders, fixers, movement-makers, and those challenging the status quo, this book offers a practical framework for launching ideas that spread through trust and resonance, not noise or scale.
It’s not about going viral. It’s about reaching the right people, at the right time, in the right way.
This book was designed as an expression and explanation of the Living Idea concept - a specific intervention designed to operate when network visibility and/or permission is incomplete.
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